SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming.
To continue the good work it does, the next event will be held on Sept. 25, 2024.
The charity event is a live-streamed fundraiser and features a stellar speaker list that includes some of the industry’s best SEO professionals and personalities, including Aleyda Solis and John Mueller.
SEO for Paws is the passion of Anton Shulke, an expert at organizing live stream events, to help a charity close to his heart.
When the war broke out in Ukraine, Anton was living in Kyiv. Even though Anton managed to escape the city, he has tirelessly continued his support for his favorite charity, which aids the many pets that were left behind in Kyiv after the war broke out.
At the previous event, Anton raised an impressive $6,000 that has gone directly to support four shelters and over 300 cats and dogs.
The network of tiny animal shelters operates entirely on donations as they do not receive government funding or support from large charities.
Shulke shares:
“Before the war, I tried to help those small cats and dogs shelters, but just a bit.
We are talking about super small shelters, 30-100 animals, they are in private flats. Sometimes in tiny flats, like one-bedroom or even studio flats. And the owner lives there; often, it is family.”
The war made their situation even more dire, with increased animal abandonment and limited resources.
Though facing personal hardships, Shulke has remained dedicated to Ukraine’s small, donation-dependent pet shelters and vulnerable animals.
Anton is well-known for his love of cats. Dynia, who traveled across Europe with Anton’s family after escaping Kyiv, is a regular feature on his social media channels.
Image from Anton Shulke, September 2024
King Arthur Survived, Thanks To SEO For Paws
One of the animals that has benefited from the generous support of the SEO community is a small Pomeranian dog who was found frozen to the ground and covered in snow.
A kind passer-by spotted what looked like a fur hat between parked cars and took him to a clinic.
Image from Anton Shulke, September 2024
The little dog was seriously ill and, even with treatment, had only 30% of survival. Just to cover his first night, the treatment costs were $800. After posting on Facebook asking for help, funds were raised.
The lady who found the dog took him home. Even though he had escaped near death in a war zone, he had to spend the night hiding in the shower to avoid the annoyance of her resident cats!
After surviving the first night, the woman’s children named the dog King Arthur, deciding that such a beautiful and proud name would surely give him the strength to recover fully.
King Arthur continued his treatment for a month, with regular tests and follow-up care. And each time the funds fell short, the woman’s neighbors and Anton stepped in to help.
Without the generous support of Anton’s Buy Me a Coffee and SEO for Paws fundraising, King Arthur might not have survived.
Image from Anton Shulke, September 2024
SEO For Paws – Cat Lovers, Dog Lovers, And SEO
The upcoming “SEO for Paws” livestream aims to continue fundraising efforts. The event, which runs from 11:45 a.m. to 3:00 p.m. ET, will offer actionable SEO and digital marketing advice from experts while raising money for the animal shelters.
Headline speakers who have donated their time to support his cause include Aleyda Solis, John Mueller, Sarah Presch, Gianluca Fiorelli, Gerry White, Bibi Raven, and Garrett French, among others.
Attendance is free, but participants are encouraged to donate.
Event Highlights
- Date and Time: Sept. 25, 2024, from 11:45 a.m. to 3:00 p.m. ET (3:45 p.m. to 7:00 p.m. GMT).
- Access: Free registration with the option to join live, participate in Q&A sessions, and a recording will be made available on YouTube.
- Speakers: The live stream will feature 13 SEO and digital marketing experts, who will share actionable insights and a headline from Googler John Mueller, who will tell stories and anecdotes about the sometimes wonderfully weird world of search, SEO, and the web.
The event page states:
“Get ready to relive the magic of the SEO for Paws 2024 charity live stream, a truly pawsitive event that brought the SEO community together to support Ukrainian animal shelters in need. Join us on September 25, 2024, for a day filled with inspiring talks, valuable networking opportunities, and a chance to make a real difference!”
How To Make A Difference
The “SEO for Paws” live stream is an opportunity to make a meaningful difference while listening to excellent speakers.
All money raised is donated to help cats and dogs in Ukraine.
You can register for the event here.
And you can help support the charity by buying coffee.
Search Engine Journal is proud to be sponsoring the event.
More resources:
- The Best SEO Conferences For 2024-2025 (Virtual And In-Person)
- How To Build A Global Community By Running Industry Events
- How To Optimize YouTube Videos To Help Ukraine
- Report From Ukraine: 8 Stories Of Hope From The SEO Community
Featured Image from Anton Shulke